Abby Reiner: A to the B
In a previous life – the one she lived for two years as a Division 1 volleyball player at Marquette University – Abby held the school record for digs.
She’s very proud of that, but she’ll forgive you if you don’t know what a dig is. It’s the act of making a play on the ball after the opposing team has tried to spike it against you. Describing herself, Abby says, “This girl will throw her body all over the court to save a point for my team.”
In a different way now, Abby is still willing to throw her whole self into it for the team as she serves Wounded Warrior Project® (WWP) in her role of brand management director. She helps develop the overall brand strategy, ensures messaging is consistent with the WWP brand, and manages how people can engage with WWP through written and visual communications.
Abby played a key role in the brand development and build out of TRACK. She was also instrumental in the design and construction of the WWP Sacrifice Center, which empowers Wounded Warriors and their family members to share their experiences with WWP programs in their own words.
And as her peers have discovered, her job has revealed one of her greatest gifts – or one of her most vexing curses, depending on how you look at it.
“I’m an expert proofreader,” Abby says. “It doesn’t do much for me at dinner parties. But if there is a semi-colon on the menu in the wrong font, I’ll catch it.”
She explains her passion for details by quoting former Disney CEO Michael Eisner, who once said a brand is “the product of a thousand small gestures.”
But Abby admits she’s always eager to learn more about life.
“My family is my passion,” she says. “Other than that, I’m envious of people with such passion for so many things. So I guess I’m passionate about finding my passion. But, then again, you don’t find it; it finds you.”