Privacy Policy

Effective as of June 10, 2025

This Privacy Policy (“Policy”) describes Wounded Warrior Project, Inc.’s (“WWP”) use of information regarding the general visitors to WWP’s website, which shall include the main WWP website and all other WWP affiliated webpages (“Website”), the warriors and families we serve, financial supporters of our mission, and supporters under the age of 18.

WWP, a Virginia non-profit corporation with its principal place of business in Jacksonville, Florida, respects your privacy and is committed to ensuring that your privacy is protected. It is WWP’s goal that you fully understand (i) the types of information that WWP may collect from you or that you may provide to WWP when you access the WWP Website or register for WWP services, and also (ii) WWP’s practices for collecting, using, maintaining, protecting and disclosing that information.

Please read this Policy carefully. If you do not agree with the terms and conditions in this Policy, do not use or access the Website or WWP services. By accessing or otherwise using the Website or services provided by WWP, you acknowledge that you have read and agree with the terms of this Policy. WWP reserves the right to make edits to this Policy at any point in time without notice. Please check this page from time to time to view the most current Policy. Your continued use of WWP’s Website means you have read and agreed to the latest version of WWP’s Policy.

If you have any questions about this Policy, please email privacy@woundedwarriorproject.org.

What type of information does WWP collect?

There are two main types of information that WWP may collect from you: (1) personal information that you provide to WWP and (2) non-personal information which WWP may automatically collect from you.

  1. Pursuant to applicable state law and upon obtaining the proper consents (if applicable), as you view, register, and interact with the WWP Website and/or WWP services, you may opt to provide WWP with personal information such as your name, address, phone number, email address, military branch, rank, service dates, date of birth, gender, type and location of injury, individual hobbies and interest, benefit claims details, financial information, basic physical and mental fitness details and, other information that may be relevant to a particular program or service you are interested in. Please note, some of the information that you provide to WWP may be considered “sensitive” in nature pursuant to applicable law.

    For more detailed information regarding what information is collected by WWP when you register or contact WWP as an Alumni and/or Caregiver, donor, or minor, please see below:

    • Alumni: Pursuant to applicable state law, and upon obtaining the proper consents (if applicable), WWP will ask you for personally identifiable information, such as name, date of birth, gender, type and location of your injury, and eligibility documentation. This may include your DD214, VA ratings decision, enlisted record brief or officer record brief, medical evaluation board or physical evaluation board, current unit orders to a warrior transition unit or battalion, line of duty documentation, or Purple Heart orders or citation. Such information may contain sensitive personal information protected by state and federal laws and regulations such as your signature, social security number, physical characteristics (including gender and race), and marital status.

      Additionally, when you attempt to register as an Alumni member, in certain circumstances, WWP may gather information about you from publicly available resources like public records and social media. Please note, WWP does not take responsibility for the accuracy for such information gathered from outside sources.

      Once you are registered as an Alumni, and depending on your level of involvement with WWP services, WWP may ask you for additional information. This may include questions about your individual hobbies and interests, benefits claim(s) details, basic financial information, basic physical and mental fitness details, and other information that may be relevant to the particular program or service you are interested in.

      Please note, in the event that WWP is unable to verify the information you provide to WWP, WWP may request additional information such as your driver’s license or another form of identification in order to complete the registration process.

    • Family Support: Pursuant to applicable state law, and upon obtaining proper consents (if applicable), when you register as a Family Support member, WWP will ask you for personally identifiable information such as, your name, email address, telephone number, and mailing address, as well as other identifying information like date of birth and gender. WWP will also ask you for your relationship status with an eligible warrior (e.g., whether you are related to or supporting a veteran who served in the military on or after September 11, 2001).

      Additionally, WWP will ask for information about the warrior you support, including name, eligibility documentation, and service details, such as branch, rank, and service dates. Requested eligibility documentation may include the warrior’s DD214, VA ratings decision, enlisted record brief or officer record brief, medical evaluation board or physical evaluation board, current unit orders to a warrior transition unit or battalion, line of duty documentation, or Purple Heart orders or citation. Please note, such information may contain sensitive personal information protected by state and federal laws and regulations such as your and/or the warrior’s signature, social security number, physical characteristics (including gender and race), and marital status.

      Lastly, when you attempt to register as a Family Support member, in certain circumstances, WWP may gather information about you from publicly available resources like public records and social media. Please note, WWP does not take responsibility for the accuracy for such information gathered from outside sources.

      Please note, in the event that WWP is unable to verify the information you provide to WWP, WWP may request additional information such as your driver’s license or another form of identification in order to complete the registration process.

    • Donors: During the donation process (when you make a donation to WWP or sign up to receive emails), WWP will ask for information that could be used to personally identify you. This includes your contact information, such as your name, mailing address, phone number, and email address. If you donate via credit or debit card, WWP will also ask for your card number, expiration date, and other information necessary for WWP’s third party vendor to process the transaction. If you donate via check, WWP may ask for limited bank information.

    • Minors: WWP believes that protecting the privacy of children is especially important. WWP does not knowingly collect, use, or disclose sensitive information about anyone who is under 18 years of age except in special circumstances with parental consent (i.e. minors wanting to support WWP by registering for WWP’s signature Carry Forward® event or registering as a Student Ambassador, or other fundraising events (“Events”)).

      When minors register for WWP Events (with parental consent), WWP will request identifiable information such as name, mailing address, and email address of the minor. Minors who may be registering for WWP’s signature Carry Forward® event will also need to provide a credit or debit card number, expiration date, and other information to register for the event with their parent’s or legal guardian’s permission.

      Additionally, WWP may receive information regarding minors as WWP communicates regarding the Event after registration. When WWP receives information from you, your minor, or your minor’s legal guardian regarding the minor, WWP will continue to use industry-standard security measures, including encryption, firewalls, and physical security, to protect yours and the minor’s data.

      • Children under 13 years of age: Please note, WWP treats information about children under 13 with special care. Children under 13 are not allowed to register themselves as Student Ambassadors or for any other fundraising efforts. A parent or legal guardian must provide verifiable opt-in consent before WWP can collect or process any information for children under 13. Such opt-in consent is obtained when a parent or legal guardian registers a child for a WWP fundraising event. When a parent or legal guardian registers a child under 13, WWP will ask the parent or legal guardian for the child’s name and address. This information is collected for WWP to keep track of fundraising efforts and send the appropriate registration packets to registrants, if necessary.

        Additionally, and subject to applicable state law, if you are registering a child under the age of 13 for Carry Forward® or a similar event, WWP will only communicate with you via the email address provided to provide communications about the event for which the child is registered.

        Further, it is WWP’s policy to delete information about children under 13 approximately 30 days following the event for which they are registered.

        • Parental Choices and Controls:
          At any time, parents can refuse to permit WWP to collect further personal information from their children in association with a particular event, and can request that WWP delete from WWP records the personal information WWP has collected.

          Parents and legal guardians may request that WWP delete personal information regarding their children at any point by contacting WWP at 877.832.6997 or sending a detailed email requesting the same to privacy@woundedwarriorproject.org.

          If you have any questions or concerns about WWP’s approach to children's privacy, or you, as a parent or legal guardian, want to access the data of your child, or request the deletion of your child's data, please submit a request to privacy@woundedwarriorproject.org. For more information about your choices and rights please see the section titled “Your Privacy Rights”.

    • Carry Forward® participants: When you register as a participant for a Carry Forward® virtual or city series event (“Carry Forward® event”) you will receive an email containing information on how to download and login to the Carry Forward® app. The Carry Forward® app is maintained and managed by a third-party vendor, currently Nuclavis, and can be used as a way to track and share your fundraising goals and progress before and throughout the Carry Forward® event. Use of the Carry Forward® app is completely voluntary and not considered a requirement for your participation in a Carry Forward® event.

      Should you choose to download and use the Carry Forward® app, you have the option to sync your fitness tracking devices to earn activity reward points related to your participation. Once a fitness tracking device has been synced, the Carry Forward® app may access data from Apple Health, Android Health Connect, Garmin, Strava, and Fitbit to support fitness-related features. Such data is limited to fitness activity only—specifically, workout types and durations, steps, and distance, and is used solely to provide activity reward points related to your participation. Please note, WWP does not have access to any of your fitness data collected by the Carry Forward® app and Nuclavis does not access, store, or transmit personal health record information beyond the activity types as listed above.

      Further, should you choose to use the Carry Forward® app, you retain full control over the connection to Android Health Connect and may choose to connect or disconnect at any time through the Activity Tracking screen in the Carry Forward® app.

  2. WWP may also automatically collect non-personal information from you such as the below:

    Automatic Information, Collection and Tracking: When you access, use the Website, or register for WWP, WWP may use technology to automatically collect:

    • Usage Details. When you access and use the Website, WWP may automatically collect certain details of your access to and use of the Website, including traffic data, location data, logs, and other communication data and the resources that you access and use on or through the Website.

    • Device Information. If you are accessing the Website on your mobile device, we may collect information about your mobile device and internet connection, including the device’s unique device identifier, IP address, operating system, browser type, location, and. Please note when this non-personal information is combined, it may become personal information. However, it is WWP’s policy to anonymize this information so that all automatic collection and tracking information remains anonymous.


    We may use cookies to collect this type of information, as further explained below.

    Information Collection and Tracking Technologies: The technologies we use for automatic information collection are as follows:

    • Cookies or mobile cookies: A cookie is a small data file that individual websites store on your computer’s hard drive – if your web browser permits. The Website can later retrieve that cookie to let WWP know you’ve been to the WWP Website before, among other things. Cookies typically make your use of the Website easier, make the Website run more smoothly, and help WWP to maintain a secure Website. Many websites use cookies. WWP uses both session ID cookies which expire when you close your browser and persistent cookies which remain on your hard drive. You are free to decline WWP’s cookies if your browser permits, but some parts of the WWP Website may not work properly if you decline.

    • Web Beacons. Pages of the Website and WWP emails may contain small electronic files known as web beacons (also referred to as clear gifs, pixel tags, and single-pixel gifs) that permit WWP, for example, to count users who have visited those pages or opened an email and for other related app statistics (for example, recording the popularity of certain app content and verifying system and server integrity).

If you do not want WWP to collect data through cookies and similar technologies you can opt out by following this link, see the section titled “Your Privacy Rights”.

It is WWP’s goal that you fully understand how we collect information, how we use that information, and the steps we take to protect that information. WWP will update this Policy from time to time. Please make sure to check this page periodically. If you have any questions about this Policy, please email privacy@woundedwarriorproject.org.

Third parties and links to third party websites: WWP uses third parties such as Google, Microsoft/Bing, Meta, Media Math, App Nexus, BidSwitch, Amazon, Rubicon Project, Adobe, MatomoWPVIP INC, AdTheorent, and the Trade Desk to monitor certain pages of WWP’s Website for the purpose of reporting web traffic, statistics, advertisement “click-throughs,” and other activities on WWP’s Website. Where authorized by WWP, these third parties may use cookies and/or other monitoring technologies to compile statistics about WWP’s Website visitors.

These third parties may use tracking technologies to collect information about you when you use the Website or WWP services. The information they collect may be associated with your personal and/or non-personal information about your online activities over time and across different Websites, apps, and other online services Websites. They may use this information to provide you with interest-based (behavioral) advertising or other targeted content.

Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google uses the data collected to track and monitor the use of our service. This data is shared with other Google services. Google may use the collected data to contextualize and personalize the ads of its own advertising network. For more information on the privacy practices of Google, please visit the Google Privacy Terms web page. We also encourage you to review the Google's policy for safeguarding your data.

WWP does not control these third parties’ tracking technologies, what is being tracked, or how the information may be used. If you have any questions about an advertisement or other targeted content, you should contact the responsible provider directly. For information about how you can opt out of receiving targeted advertising from many providers, see the section titled “Your Privacy Rights”.

The WWP Website contains links to third party, external websites. This Policy applies only to WWP’s Website and services. When you leave WWP’s Website to visit one of these linked sites, the only information transferred to the third party is the fact that you came from WWP. To understand your privacy on other websites, you must read their privacy policies. Some of WWP’s third-party advertisers and ad servers that place and present advertising on the Website may collect information from you via cookies, web beacons, or similar technologies. These third-party advertisers and ad servers may use the information they collect while you are on WWP’s Website to help present their advertisements, to help measure and research the advertisements’ effectiveness, or for other purposes. The use and collection of your information by these third-party advertisers and ad servers is governed by the relevant third-party’s privacy policy, which may be different from WWP’s Policy. WWP is not responsible or liable for these third-party privacy policies and how your information may be used by the third-party. If you have any concerns about a third party’s use of cookies or web beacons or use of your information, you should visit that party’s website and review its privacy policy.

Additionally, the inclusion of any link to a third-party website does not imply WWP’s endorsement of the third-party, its website or websites, or the products and services it promotes or sells.

How does WWP use the information it collects?

  1. WWP may use your personal and non-personal information in the following ways:
    • Entering your information into our databases for internal recordkeeping, reporting, and data analysis.
    • To communicate with you to obtain your input, provide information about our programs and events, or request contributions (provided you have opted to receive such communications).
    • To improve our programs and services
    • To customize WWP’s Website according to your interests.
    • To share information with third parties who help us manage WWP’s Website and databases, and who assist us with our marketing efforts, such as Google Analytics, Moore, A Series, Two Tango, Legends, and Shopify.
    • To share information with third parties who help us deliver our programs and services which you register for.
    • To share information with third parties who deliver their own programs and services to veterans and their caregivers.
    • To provide you with any necessary tax information regarding a donation.
    • To share information with third parties who provide goods and services to WWP (e.g., parties who process donations or help us manage our Website and databases, such as Charity Engine and Data Management Inc.
    • To share information with third parties to help inform you of other groups you may wish to support.
    • To share information with third parties as required by law, or as part of a legal process.

  2. WWP may share your information with other people or non-affiliated companies (a) to provide services that you have requested, (b) in other ways described by WWP when you provide the information, (c) when WWP has your consent, or (d) under the following circumstances:
    • When WWP is required to respond to a subpoena, court order or other legal process, or to establish or exercise legal rights or defend against legal claims. 
    • When WWP believes it necessary to share information in order to investigate, prevent, or take action regarding illegal activities, suspected fraud, situations involving potential threats to the physical safety of any person, violations of the WWP Terms of Use Agreement, or as otherwise required by law.

  3. WWP may sell donor contact information, including but not limited to the donor’s name and address, to third-party partners for marketing and promotional purposes. By using the Website and certain features, including our donation feature, you consent to the sale of your contact information as described in this policy. WWP will never sell your financial information or sensitive personal information. You have the right to opt-out of the sale of any of your personal information at any time by contacting WWP at privacy@woundedwarriorproject.org

Does WWP track my online activity while I’m not on the WWP site?

Cookies and other technology may be used to track non-personal information about your web-browsing habits. For example, if a significant portion of visitors all browse to the same website immediately after visiting WWP, we may use this information to improve your experience at WWP’s Website.

WWP respects web browser “do not track” signals and other mechanisms that provide you the ability to opt out of having your information or online activities collected. But remember, unless you have selected the “do not track” function in your web browser settings, third parties (not just WWP) may collect information about your online activities over time and across different websites.

How does WWP secure my information?

WWP is committed to online data security and ensuring that your information is secure. WWP takes steps to make all information received from you online as secure as reasonably possible from unauthorized access and use. WWP has put in place physical, electronic, and managerial procedures to safeguard and secure the information we collect. Records containing information are stored at secure facilities; WWP Websites use Secure Sockets Layer (SSL) encryption technology (a tool used to verify the legitimacy of a website); and WWP employees are provided training on how to treat your data securely.

The safety and security of your information also depends on you. While WWP strives to protect all information received from you while using the Website, WWP cannot guarantee the security of any information you transmit to WWP and others online, and you do so at your own risk. WWP is not responsible for circumvention of any privacy measures or security measures WWP provides. If you have reason to believe that your interaction with WWP is no longer secure or that the security of any account you have with WWP has been compromised, please immediately notify WWP by contacting: privacy@woundedwarriorproject.org.   

How long does WWP store my information?

The period during which WWP stores your information varies, depending on the purpose for the processing of the information, including for the purpose of satisfying any legal, regulatory, tax, accounting, or reporting requirements. In all other cases, WWP stores your information until you request that your information be partially or completed deleted as stated in this Policy. 

Will WWP contact me?

If you provide WWP with your contact information, WWP may provide you with information about WWP programs and how you can help this generation of injured veterans. However, if you would not like to receive these messages, you have the right to opt out of having your information used for certain purposes when WWP asks for your contact information. Information on how to opt out of having your information used for certain purposes is stated below.

International Users

While you may be accessing WWP’s Website outside of the United States, the Website is controlled, operated and administered by WWP from its offices in the United States of America.  This Privacy Policy is provided in accordance with and subject to applicable United States law.  If you decide to continue to access the Website and the online services from your location outside the United States, you hereby agree that your use of the Website and related services is subject to this Policy and your information will be transferred or processed in the United States. If you are accessing the Website outside of the United States, you may have additional rights to access the information WWP collects about you. Any requests for access to your information can be sent to privacy@woundedwarriorproject.org

Your Privacy Rights

Your options About WWP’s collection, use, and disclosure of your information.
WWP is dedicated to providing you with your options when it comes to the information you provide or that WWP otherwise collect from you when you use the Website or our services. This section describes the mechanisms WWP provides for you to control certain uses and disclosures of your information:

  • Tracking Technologies: You can set your browser to refuse all or some browser cookies, or to alert you when cookies are being sent. If you choose to remove cookies or reject cookies, this could affect certain features or services of the WWP Website.
  • Promotion by WWP: If you do not want WWP to use your email address or contact information to promote WWP products or services, you can opt-out by submitting your request to privacy@woundedwarriorproject.org. You can also always opt-out by selecting the “unsubscribe” button provided at the bottom of each email. We do not control third parties’ collection or use of your information to serve interest-based advertising. However, these third parties may provide you with ways to choose not to have your information collected or used in this way. You can opt out of receiving targeted ads from members of the Network Advertising Initiative (“NAI”) on the NAI’s website.

State consumer privacy laws may provide their residents with additional rights regarding our use of their personal information.
Under some U.S. state laws, to the extent applicable to WWP as a nonprofit corporation and depending on the jurisdiction in which you live, such as Colorado, Delaware, Maryland, Minnesota, New Jersey, or Oregon, (now or in the future), you may have a right to the following:

  • Right of Access: You may have a right of access to your information held by WWP. You may have a right to ask WWP for a copy of your information; confirmation as to whether your information is being used by WWP; details about how and why it is being used; and details of the safeguards in place regarding the transfer of your data.
  • Right to opt out: You may have a right to opt out of having your information collected or sold by WWP. You may also have a right to require consent to process your sensitive personal information.
  • Right to correction: You may have the right to request that WWP correct or update any personal information that WWP has collected from you.
  • Right to deletion: You may have the right to ask WWP to delete your personal information. You may have a right to ask WWP for further information on these specific circumstances by contacting WWP using the details below.
  • Right to restrict use of your information: You may have a right to ask WWP to restrict the way that WWP processes your personal information in certain specific circumstances.
  • Right to stop marketing. You may have a right to ask WWP to stop using your personal information for direct marketing purposes. If you exercise this right, WWP will stop using your personal information for this purpose.
  • Right to data portability. You may have a right to ask WWP to provide your information to a third-party provider of services. This right applies only where WWP uses your information on the basis of your consent or performance of a contract, and where WWP’s use of your information is carried out by automated means.
  • Right to object. You may have a right to ask WWP to consider any valid objections you have to WWP’s use of your personal information where WWP processes your personal information on the basis of WWP’s or another person’s legitimate interest.
  • Right to revoke consent. You may have the right to revoke your consent to process your personal information.

In order to exercise your rights, please see below.

How do I exercise my rights?

You can exercise your rights by calling WWP at 877.832.6997 or sending a detailed email to privacy@woundedwarriorproject.org.

Please note, WWP is required to verify your identity to process your request and reserves the right to confirm your state residency. WWP may require you to provide additional information in order to verify your identity. WWP reserves the right to deny your request if WWP cannot verify your identity. You may designate an authorized agent to submit your verified request by providing written permission and verifying your identity or through proof of power of attorney.

WWP will provide a response to your request within 30 calendar days of receiving your request, or provide you a reason for any potential need for an extension period in writing.

In the event that you would like to appeal WWP’s decision with respect to your request, please contact WWP at 877.832.6997 or privacy@woundedwarriorproject.org.

What if I have questions about this policy?

Please email WWP at privacy@woundedwarriorproject.org with any questions about this policy. You can also mail WWP a letter to Wounded Warrior Project, Attention: Legal Department, 4899 Belfort Road, Suite 300, Jacksonville, Florida 32256.