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Why Licensing Works

Licensing with Wounded Warrior Project offers more than brand recognition – it creates meaningful connections with consumers while helping your products stand out in a competitive marketplace.

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Build Meaningful Connections

Partnering with a trusted nonprofit brand helps create authentic emotional connections with customers who value social impact.

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Stand Apart

Purpose-driven products offer a distinctive market advantage, helping your brand stand out in a crowded marketplace.

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Inspire Confidence

Consumers are more likely to engage with brands that align with causes and values they care about.

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Expand Your Reach

Leveraging the trust and affinity consumers already have for WWP can help attract new customers and increase product appeal.

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Licensing Resources

WWP licensing opportunities span a wide range of product categories, giving brands the flexibility to create purpose-driven offerings that resonate with customers.

Creative Asset Collections

Original WWP artwork and design assets that can be used as provided or serve as inspiration for developing new product designs.

Brand Application Examples

Real-world examples demonstrating how to effectively incorporate WWP logos, creative assets, and brand elements across licensed products..

Style & Brand Guidelines

Comprehensive guidance outlining the WWP brand vision, visual standards, and best practices to help licensees create successful, on-brand products.

Dedicated Licensing Support

Personalized guidance and strategic support to help plan, launch, and grow your licensing product line.

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Meet Our Licensees

Meet the companies leveraging our trusted brand to create innovative products, expand their reach, and honor the service and sacrifice of our nation's heroes.*

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Licensing Categories

Whether you are launching a new product line or enhancing an existing portfolio, WWP licensing can be integrated across numerous consumer product categories.

  • Apparel and accessories
  • Gift and memorabilia
  • Outdoor gear
  • Home décor
  • Packaged goods
  • Wellness
  • Electronics
  • And more…

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Frequently Asked Questions

Use of Wounded Warrior Project® trademarks, logos, and other brand assets requires a signed licensing agreement and prior approval of all artwork and materials.

Lisa Marks Associates, Inc. serves as Wounded Warrior Project’s official licensing and marketing agency for licensing partnerships and opportunities.

No. Licensed products generate trademark royalty revenue through a licensing agreement. While the purchase of a licensed product is not considered a charitable donation or fundraising activity, royalties generated by licensing do help support WWP programs and services. 

To accurately describe the relationship, we ask licensees to use one of the following approved references:

  • “We are an official Wounded Warrior Project® licensee.”
  • “{Company} is an official licensee of Wounded Warrior Project®.”

Yes. All uses of WWP trademarks, logos, and brand assets are reviewed and approved to help ensure brand consistency and proper trademark usage.

Email Amber Johnson to learn more about licensing opportunities, and connect with WWP and Lisa Marks Associates, Inc., WWP's official licensing agency. We would be happy to discuss product categories, licensing requirements, and partnership opportunities.

Contact Us for More Information

Email us to learn more about licensing opportunities, and connect with WWP and Lisa Marks Associates, Inc., WWP’s official licensing agency.

Inquire today