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25 years after 9/11, honoring those who served and continue to serve their communities.   
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Why Licensing Works

Licensing with Wounded Warrior Project offers more than brand recognition – it creates meaningful connections with consumers while helping your products stand out in a competitive marketplace.

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Build Meaningful Connections

Partnering with a trusted nonprofit brand helps create authentic emotional connections with customers who value social impact.

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Stand Apart

Purpose-driven products offer a distinctive market advantage, helping your brand stand out in a crowded marketplace.

Vertical card and jewelry box each containing black beaded bracelet with motivational statement. WWP logo included.

Inspire Confidence

Consumers are more likely to engage with brands that align with causes and values they care about.

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Expand Your Reach

Leveraging the trust and affinity consumers already have for WWP can help attract new customers and increase product appeal.

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Licensing Resources

WWP licensing opportunities span a wide range of product categories, giving brands the flexibility to create purpose-driven offerings that resonate with customers.

Creative Asset Collections

Original WWP artwork and design assets that can be used as provided or serve as inspiration for developing new product designs.

Brand Application Examples

Real-world examples demonstrating how to effectively incorporate WWP logos, creative assets, and brand elements across licensed products..

Style & Brand Guidelines

Comprehensive guidance outlining the WWP brand vision, visual standards, and best practices to help licensees create successful, on-brand products.

Dedicated Licensing Support

Personalized guidance and strategic support to help plan, launch, and grow your licensing product line.

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Meet Our Licensees

Meet the companies leveraging our trusted brand to create innovative products, expand their reach, and honor the service and sacrifice of our nation's heroes.*

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Licensing Categories

Whether you are launching a new product line or enhancing an existing portfolio, WWP licensing can be integrated across numerous consumer product categories.

  • Apparel and accessories
  • Gift and memorabilia
  • Outdoor gear
  • Home décor
  • Packaged goods
  • Wellness
  • Electronics
  • And more…

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