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Making a Difference Together

Charity checkout campaigns highlight your brand's value and make it easy for people to give back while shopping. Whether your company’s focus is fighting food insecurity, improving mental health, preventing veteran suicide, or empowering veterans to thrive, Wounded Warrior Project® (WWP) can help you make a lasting difference.

Wounded warrior Chris Gordon smiles while holding his son up in the air. Chris has a right prosthetic leg and wears a red t-shirt and blue shorts.

Empower Veterans to Thrive

Support programs that provide career counseling, financial wellness tools, and other resources to help warriors build brighter futures.

Wounded warrior Eric Delion, with long beard and mustache, feeding a little boy sitting in a highchair.

Help Veterans Put Food on The Table

Ensure veterans and their families have access to healthy meals, because no one should have to go without the nutrition they need to thrive.

Wounded warrior Sergio Alfaro sits on a park bench talking to a fellow warrior.

Support Injured Veterans Combating PTSD

Fund critical mental health programs that provide therapy, peer support, and treatment to help veterans heal and regain control of their lives.

Wounded warrior Kelly Elmlinger with a prosthetic leg walking on a path though trees talking and laughing with her daughter.

Create Your Own Campaign

Align your campaign with your company’s mission by choosing an area of impact that resonates with your team and customers.

Watch to Learn more about WWP  Explore the WWP Impact Report

Charity Checkout Campaign Resources

We support your team with everything needed for a successful rollout, including:

Turnkey Assets

Ready-to-use materials to showcase your support in-store and online.

Fundraising Success Guide

Tools to engage and excite employees and consumers.

Campaign Checklists

A step-by-step guide to ensure success from start to finish.

Dedicated Campaign Support

Guidance to help plan, execute, and grow your campaign.

Inquire today

Why Donation Campaigns Work

Donation campaigns aren't just impactful - they build customer trust and engagement.

Participation

71%

of general consumers participate in Charity Checkout Campaigns.

Motivation

77%

of general consumers are motivated to purchase from companies committed to making the world a better place.

Donation

82%

of adults familiar with WWP are likely to donate to WWP while checking out.

Decision to Buy

70%

of adults who are familiar with WWP say that a company's partnership with WWP would impact their decision to buy their product or service.

Download Info Sheet

Frequently Asked Questions

Also known as point-of-sale (POS) fundraising, a charity checkout campaign is a simple, effective way to invite customers to round up or add a donation at checkout.

Yes, there is a fundraising or donation minimum of $100,000 to participate in our charity checkout campaign. If you want to donate less than $100,000, please email us for more information at partners@woundedwarriorproject.org.

The portion of a donation that your company collects from your customers and/or employees cannot be used as a deduction. However, any amount your company donates of its own may be able to be used as a tax deduction. Consult your accountant for specifics.

As a charity checkout campaign partner, you will receive a fundraising success guide, employee and customer communications assets, and in-store and digital turnkey materials. The turnkey specifics depend on the level of your partnership agreement but may include window clings, register signs, counter/table tents, etc.

Your level of partnership agreement will help determine how WWP promotes the charity checkout campaign. This could include adding a link on our website, posting it in our Corporate Partner and/or Corporate Supporter newsletter, sharing it on social media, and more.

Contact Us for More Information

Interested in exploring Customer Donation Campaign opportunities with WWP?

Inquire today